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Author: Darren Wears It Well

19 Nov

REEBOK SOLE FURY #SPLITFROM CAMPAIGN

I'm so excited to be teaming up with Reebok for their new Reebok Sole Fury #SplitFrom campaign. This campaign is so special because we're celebrating those who have #SplitFrom the pack by defying convention. A celebration of straying away from how things are "usually" done and instead doing them your own unique way. In honor of the launch of the new Sole Fury sneaker, Reebok has asked me to share my own story of how I defied convention and #SplitFrom the pack. This topic is so important to me because I'm a firm believer of moving to the beat of my own drum and not following societal norms. My journey as an influencer is the biggest example of how I defied...
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17 Nov

A TASTE OF STYLE WITH WINES OF PROVENCE ROŚE

What better way to start the night off then with a toast over a glass of Rośe from Wines of Provence? Fun fact- Provence is the official birthplace of Rośe, with over 90 percent of its capacity devoted to Rosé alone. Provence is actually the very first wine region of France. Tucked away in the southern region, It is known for its laid back- yet stylish culture and its true embrace of the art of life. When I drink my Wines of Provence Rośe I’m essentially channeling some of the regions stylish culture right here to the US. Just because summer has officially come and gone, doesn’t mean that Rośe has to go with it. Wines of Provence Rośe is the...
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2 Aug

A NIGHT OUT WITH LA ROCHE-POSAY

I recently had the pleasure of teaming up with one of my favorite skin care lines La Roche Posay.  Ive' worked with them a few times in the past and even had the opportunity to fly to New York as an ambassador of their Be Clear Boot Camp Campaign. This year the brand came to LA to host their Acne Derm Class along with Derm Store for a chance to "Get The Facts About Getting CLear Skin". The evening event took place at the Cabanas at the Mondrian Hotel and West Hollywood, and was filled with great cocktails, hors d'oeuvres, and some of LA's leading beauty and skincare influencers and media publications. The most exciting and informative part of the evening was...
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1 Mar

NYFW MEN’S FW18

So NYFW was a hit! I'm finally getting back into the swing of things back here in LA after an entire week in New York. Yup, I faced the cold and I did it in style! I somehow managed to travel with a weeks worth of looks, including two heavy fur coats that I managed to fit all in 1 suitcase and 1 carry on bag. I landed in NYC on Superbowl Sunday for a little bit of fun before all the craziness of NYFW:Men's started. Monday rolled around and just like that I was ripping and running from show to show starting with Suit Supply FW18 with barely anytime to eat lunch. The thrill! Monday was probably the busiest day with...
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19 Dec

ASOS X Darren Wears It Well “The Look Book”

I'm super excited to finally reveal "The Look Book", a culmination of five looks in collaboration with one of my favorite brands- Asos.com. I discovered Asos years ago, after being bored with mall stores and tired of wearing the same clothes as other people. It immedietly became my 'go to' place for statement pieces that I knew no one else would have. I was also able to bring just about any outfit idea in my head to life because of their vast selection of merchandise. I can't begin to tell you how many times people will stop me and say ' I love that- where did you get it?", and majority of the time my response is Asos.com. Fast forward...
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11 Dec

WINTER STYLE WITH ZAPPOS AND UGG MENS

Sponsored by Zappos. Spending the season in style with my friends at Zappos and Ugg Men’s! With the holidays in full swing it’s time to create special memories with family and friends. My Ugg "Maksim" boots make the perfect fashion statement by blending function, technology, and style. Whether I’m at home visiting family and friends in Maryland for the holidays, or running errands around Los Angeles I get so many compliments on my Ugg "Maksim" boots. I’m very big on neutral colors around this time so my Ugg "Maksim" boots in tamarind are the perfect addition to my wardrobe. They pair perfectly with denim jeans and my earth tone shirts and sweaters, especially when layered with a stylish jacket. On the flip side,...
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20 Nov

#EXPRESSYOURGIFT- EXPRESS HOLIDAY CAMPAIGN

TThis holiday season presents the perfect opportunity to showcase your unique style! Whether your attending a holiday party, reuniting with family, or just hanging out with friends, tis the season to add your personal touch to your holiday looks. I'm teaming up with Express just in time for the holiday's to showcase one of my favorite looks for this time of year- the classic black tuxedo....
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16 Nov

Celebrating Fall with Zappos x Steve Madden

I recently teamed up with my friends at Zappos in celebration of Fall footwear, and their latest collaboration with Steve Madden! One of the reasons I personally love Fall is because it's the official welcome of BOOT SEASON! My all time favorite shoe to wear during the Fall is the classic Chelsea Boot. It's timeless, effortless, and classy all in one, and definitely a conversation starter when paired with a stylish jacket. Speaking of Chelsea boots, I had to get my hands on the new 'Bryson' boot by Steve Madden. I decided to go with the sleek black colorway in suede, perfect to pair with my favorite slim fit denim jeans. Ordering my Chelsea's from Zappos was super easy with...
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5 Nov

NOT SO SLEEPLESS IN SEATTLE- WEEKEND AT HOTEL ANDRA

So I recently did something that Iv'e wanted to do for a very long time! I took a weekend trip to the beautiful city of Seattle! It's nothing like hopping on a plane and skipping town with some friends for a weekend of good times. For me, Seattle offers the perfect contrast to the hustle and bustle of Los Angeles and it was just what I needed at the perfect time. I partnered with the amazing Hotel Andra located in the heart of downtown Seattle and enjoyed a weekend of relaxation and luxury. The hotel was beyond beautiful and the location is walking distance to Pike Place Market, and all of the delicious restaurants located downtown. I arrived to Hotel Andra...
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