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25 Oct

A WEEKEND WITH INTERNATIONAL STYLE INSTITUTE

Wow what a weekend! As I start off my week, I must say I am more inspired than ever. Why? Well, I was lucky to be one of the many bloggers in attendance for part of the International Style Institute’s 3 day content creation course here at The Grove in LA! The entire weekend was filled with gems of wisdom on topics like branding yourself on social media, monetizing your content, fashion and food photography, and blogging in a competitive industry. Hats off to the lovely co-founders of the International Style Institute- renowned celebrity stylist Anita Patrickson and Simply Stylist founder Sarah Boyd. Not only did these ladies host a fun filled weekend, but they also held their own panels on styling trends and tips and owning your own digital business. Other panels led by top industry experts like Olivia Culpo and Louise Roe, allowed attendees to get a behind the scenes view on what it takes to build a successful online presence.

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Co-founders of International Style Institute Anita Patrickson and Sarah Boyd, welcome attendees to the “Content Creation” course.

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Olivia Culpo breaks down finding and branding your niche online

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Louise Roe of award winning blog Front Roe, kept it real about standing out among the competition as a fashion blogger

The entire weekend was filled with gems of wisdom on topics like branding yourself on social media, monetizing your content, fashion and food photography, and blogging in a competitive industry.

Day 3 kicked off with a tasty bang! You know that one food flat lay that you see on Instagram that you just can’t stop staring at it because it looks so good? Well during the food photography panel we learned exactly what goes into capturing that epic photo. Everything from lighting, to filters, to angles,not to mention many of the secret tips and tricks that are used to capture a breathtaking photograph in all its glory.

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(Above) Fellow LA based fashion blogger @lovecouturela creates and captures the perfect flat lay! (Below) The results of my very own food flat-lay.

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What better way to end an amazing weekend then a cocktail networking party at the upscale Blue Ribbon Sushi Bar & Grill.

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Special thanks to International Style Institute and Innovative-PR for allowing me to be apart of such an amazing weekend!

Photo credits: Caruso Group

Darren Wears It Well
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